User Experience (UX) design is the process of creating digital or physical products that are intuitive, functional, and user-centric, focusing on the entire user journey rather than just aesthetics. It involves research, strategy, and testing to ensure products are useful, easy to use, and desirable.

Key aspects include understanding user behaviors, empathy, and aligning user needs with business goals. 

With user experience design, users are considered first, so that products are created with users in mind. Therefore, users are more likely to empathize and use the products.